the conscientious are perplexed,
at the vista of a fragile world—
⥤ PRACTICAL LITERACY IN THE TAXONOMY OF CHANGE IS NEEDED TO MATTER IN IT.
✭ are the systems in our institutions elastic to embrace chaordic currents? ✭
∞ … if you shuttle between industries, income classes, subcultures + communities of interest
∞ … to sense, to sensibly and sensitively weave into the collaborative webs that underlie the natural earth, organizational partnerships, and human cultural interaction, while connecting elders and youth
∞ … plus a regimen of continuous learning for cause-driven talent, authentic impactful investment, and innovatory gifting at scale
∞ … the effect of your actions will dramatically re-frame our human story, on a planet in need.
STEWARD WHAT MUST EMERGE.
...because generation WE took over. children of millennials -the Z- are now adults. they're here, outliving as the legacy of our triumphs and missteps. they're the voice of confidence in law and leadership… and the talent that powers our entities. they are the ones who source and sell to each other. they see through the astroturfing and greenwashing; they demand sincerity. CEDE TO THEIR COMMOTIONS OF HEART.
personal metrics and indicators of impact over 18 years in 12 verticals
132K in 66 countries employed
2.21gha ecoprint where avg>4
$427M in economic value
what follows is a full provenance, compiled via family accounts.for 100-word bio, press here to go to linkedin profile
DOING | professional pursuits
“Bibo” Habib AL-ASSAAD (حبيب الأسعد) is a social experimenter through Kₓ2™, his integral platform for actioned resiliency + change. He also performs as intercessor to private members of the Dubai & Abu Dhabi Ruling Families, an advisor to MIRAKI Innovation, and as independent non-exec Board Director at AFAQ (ex-officio):
The matriarchical Principal's family, descending of the great Bani Yas tribe for generations (originating circa Abu Dhabi), are renowned for their piety, judgment, poetry, and knighthood, and had been entrusted a significant role in the unification of the Trucial States to form the United Arab Emirates (U.A.E.). Their seed of wisdom continues today through marital consort with members of the contemporary Al Maktoum line, globally reputed following the visionary leadership of HH Sheikh Mohammed bin Rashid Al-Maktoum, the Vice President, Minister of Defence, and Prime Minister of the UAE, Emir (Ruler) of Dubai, and Chairman of the Investment Corporation of Dubai (ICD).
Global societal sustainability through enabling responsible enterprise is a recurring theme in Mr. Al-Assaad’s career. Following formative commercial & corporate philanthropy tenures at publicly held corporate titans like ORACLE, GM and Motorola between 2001 and 2011, Mr. Al-Assaad forayed into development finance and early fintech by upstarting the Oryx SIS 1 banking fund; however, he is most known among forerunners of Dubai’s nascent 2010-2015 startup scene as an investor & early Maker in the Impact Hub network... a frenzy of 20,000 sustainability innovators in 80 cities which rotate to convene the annual Unlikely Allies Summit. Impact Hub Dubai was the 1st legal Incubator in the UAE, launching the 1st Emirati accelerator in collaboration with the Dubai Department of Economic Development, hosting eBay and Bitcoin’s 1st official events in Arabia, and mentorship to Emirates Foundation’s Awards for Gulf Youth social entrepreneurs.
With thanks to the scaling efficiencies of such multinationals, as well as advances in impact-measurement methodologies, Mr. Al-Assaad carries a personal triple-bottom-line of $427M in cumulative Profit generated, enabling self-employment for 132,000 People in 66 countries, and a Planetary ecofootprint of 2.21gha where the avg. is >4.
Established 2015, AFAQ custodians the personal estate of the Emirati Principal, privately emitting ethical outbound capital to further innovations abroad that are existential to the region. It also maintains a portfolio of operational vehicles to facilitate strategic aims, including LMM General Trading, Teknix for project services, and Irtiqa Human Development… aligning with likeminded families and their companies abroad, and working with local government bodies to steward regulatory permits, security clearances, land, IP, talent, operational infrastructure, and agented representation, for risk mitigation and return acceleration of FDI through Dubai’s regional hub.
By the Principal's appointment, in 2019, Mr. Al-Assaad placed the Arab world’s direct presence for MIRAKI, a Harvard Square-based I.P. commercialization firm bearing the Principal's auspices, to link the West's and East's health R&D ecosystems into a network making miraculously lifesaving DoD grant- and private capital- funded medical devices (from sepsis filtration to surgical robots and radiological A.I.) publicly accessible, commoditizing current previous-gen technology and thus reducing cost of care to the ill-stricken. Its founder and his truly authentic friend, Chris Velis, has gained accolades for reducing risk and time horizon in medtech after masterminding AURIS, which recently sold to Johnson & Johnson for $5.7B.
Earlier affiliations range from the UN Global Alliance for ICT & Development, Medcap Funds, 3BL Holdings, Alliance of Civilisations, Change Facilitation Associates Network, Hivos Mideast Creatives, Mudara-Hawkamah Institute of Corporate Governance, Alternative Direct Investment and Securities Association, Project Management Institute, American Marketing Association, and the Zayed University National Advisory Council.
An avid proponent of the classical humanities and the spirit of benevolent venturing, Mr. Al-Assaad was furthermore a nominator of fellows to the Royal Society for the Arts, Manufactures (sic), and Commerce of Britain, a scholar of the 1st INSEAD Social Entrepreneurship Programme (2006), the 1st awardee outside the United States of an EDSF grant, and an A.U.S. Pioneers recipient by HH Sheikh Dr. Sultan Al-Qasimi (Ruler of Sharjah).
RELATING | genealogical identity
Running long in Mr. Al-Assa'ad’s line is a duality of diplomacy and defiance: Unrelated to Syrian or Palestinian Al-Assads, he is among very few living legacies today of the El-Assaad dynasty, whose lineage defended fellow denizens of history’s Jabal Aamel (Mount Amel) principality – today southern Lebanon – for 36 generations, throughout the Arab caliphate by Sheikh al Mashayekh (Chief of Chiefs) Nassif Al-Nassar (the Invictor) ibn Al-Wa’ili, Ottoman conquest under Shabib Pasha Al Assaad, and colonial French administration by his grandfather Hassib Beyk—also supreme court Judge and grand Speaker at halls across the Levant.
His patriarchy originated when the kin of the Najdi (today Saudi) traveling bedouin Ali El Sagheer (Seger, the Young) were proclaimed Al Assaad (the Most Rejoiceful) by their adopting people of Jabal Aamel after liberating Sidon & Tyre, its ancient and Biblical capitals, from Byzantine tyrants (wherefrom the term originated). His tribe, the Anazzah (of Bani Wa’il), as are the Al-Saud royalty and other Najdis… yet, a branch of the Rwala side that caravaned northwest in search of arable farmland (one cluster headed by Prince Mejhem ibn Meheid, holder of a Croix de Légion d’Honneur and taken Lady of Ellenborough, Jane E. Digby.
Having for generations thereafter bloodmixed to the point of synosanguinity with the local Mediterranean population, during their Al-Assaad era, they, as provincial governors by consent, were given Khuwwa (brotherly voluntary crop-sharing) by local clans to finance protecting their co-operative trade from outside occupation, peacefully upholding the autonomy of a laborious few in the midst of one massive imperial taxation hegemony after another. This continued until contemporary domestic ideological belligerence and foreign interferences led to rapid depredation of the Al-Assaads’ popularity-base and ability to deliver its constituency from external subjugation, ultimately resulting in the exodus of Mr. Al-Assaad's immediate family upon Lebanon’s 1975-1990 civil war, perhaps returning in better times, if at all, meanwhile connecting to new international causes— letting go of the past unless birthed new context.
Today, the Al-Assaad name is carried by a handful of fearless perseverants in the disjointed Lebanese electoral landscape, such as his cousins Riad (businessperson, financier of the Together Towards Change syndicate of independents), Maan (human rights lawyer & propagator of the Tayyar Al Assaadi current), and Ahmad (founder of the Lebanese Option Party & Saving the Next Generation)… as well as those in international service, such as Nael (cousin) – envoy for HM King Abdullah of Jordan and former husband of late Saudi magnate Adnan Khashoggi’s sister Soheir. Mr. Al-Assaad's sister Hoda, an organizer of IMF’s 2003 Annual Meetings and ex-Clearstream Banking, Dubai Holding, and the Dubai Mercantile Exchange, recently joined the Arab Media Group after running the office of Fouad Makhzoumi – the ultra-HNW industrialist behind the National Dialogue Party.
Other deceased notable relations in modernity included the much renowned Kamel Beyk – Speaker of the House of the Lebanese Parliament and genitor of the Social Democratic Party (grandcousin); Haidar (father) – historian and among the first official delegates to visit the new People’s Republic of China in the 1960’s following Ministerial civil service – later serving as a Director at the FAO of the United Nations and consultant to TRW and the World Bank; his passed uncles… namely His late Excellency Sa'id, Ambassador of Lebanon to France and Belgium who was wed to Bahija El-Solh, the aunt of HRH Prince Al-Waleed bin Talal of K.S.A. and daughter of Riyad El-Solh, architect of Lebanon’s independence from French mandatehood and drafter of the newly formed republic’s first constitution (leading to the small country’s becoming an exceptional example of economic and touristic freedom in its wider region until Lebanon’s 1975-1990 civil war); and Hazaa – who entered Middle East Airlines into alliance with Pan Am (led by Najeeb Halaby, father of Lisa Halaby, who later became HM Queen Noor of Jordan). Surviving them —last of the elder circle—are esteemed power-broking socialites such as Bassam and Madame Zahye. Similitude to Habib Pasha Assaad, 1922-1936 Prime Minister and President of Lebanon, is coincidental.
Mr. Al-Assaad himself has no partisan affiliations or political aspirations but endorses the Union of the Mediterranean. While identifying more with technology than nationality, to this day he remains solely Lebanese by choice and has not sought other citizenship, albeit depending on scenarios he is currently monitoring.
BEING | biological heredity
Genomic testing of Mr. Al-Assaad reveals specifically 98.6% Western Asian, Southern European, and North African heredity, a pedigree characteristic of antiquity’s pan-Mediterranean Phoenicians, whose initially Canaanite and later Carthagenean mercantile routes included the coasts of Greece, Italy, Iberia and back… their most coveted luxury export being purple dye (worn by European royalty of the time). Recent red rock archaeological finds and DNA of Hohokam tribe natives in Sedona (Sidonia, the Biblical name for Lebanon’s Sidon), near Phoeni[cs], Arizona, now suggests that these ancestral seafarers may have had larger ships to venture as far as into the American gene pool— re-exporting Egyptian farming tech and Proto-Semitic script over vast oceans... adding credence to Yale and Mulekite Mormon theory on the Los Lunas Decalogue, Bat Creek Inscription, and Dighton Rock sites. In Phoenician, which the Latin alphabet was based on, “hohokam" means 'the sea peoples’. Arizona’s Hohokam were known to wear seashell jewelry. If true, Levantines would become the earliest known non-indigenous immigrant settlers (predating Leif Erikson and Christopher Columbus in reaching the New World), likely not leading to First Nation sovereign benefit status but at least prompting a rewrite of school textbooks.
His remainder is predominantly 1.3% Polish, presumably remnants of Khazari migration to the Holy Land, and finally, a 0.1% Sudanese trace from the ancient Nubian "cradle of human civilization", both possibly respectively explained in his mother, Ghada Bader — maternally of Caucasian Haifa from Circassian exodus but paternally originating in southern Egypt (upper with respect to the Nile). Contrarily, some dismiss that this is an insignificant detection error, or a better unmentioned blot from the slave trade periods. However, highly relevant to a racist Levant today that is averse to welcoming its inter-racial children from repatriates, Mr. Al-Assaad posits a fresh alternative; that the southern Lebanese town, Nabatiye (Canaanite for “The Appearance”), originated as a pre-Abrahamic settlement of free royal cedarwood buyers from the early kingdom of Nobatia, in today’s north Sudan, welcomed by the Phoenicians after they were forbidden to re-enter Egypt's Hathor, remaining as Pharaonic pilgrims to the mysteries of Ba'alat Ishtar and Gebal (Astarte and Lady of Byblos—the Levant's equals of their Isis and Hathor), later naturally dissolved into the local haplotype after all was but assimilated by the Romans. While a questionable theory, Mr. Al-Assaad asserts it is no less plausibly evidenced than that of this Sudanese trace being inherited from: (a) his Najdi Arabian bedouin line, which traded with Zanzibar through Yemen then up the Hejaz [where Petra's Nabatean Kingdom rose] on its caravan route to Lebanon; (b) later-stage Nobatian Coptics following the missionaries of Jesus through the Lebanons integrated with the Christians to found Nabatiye; (c) Nebaioth, the firstborn of Ismail; or (d) the controversial Biblical interpretation of Ham (Noah's grandson born mixed with a descendant of Cain - who was black).
Ever in membrance of his overwhelmingly Mediterranean heredity, avocationally, Mr. Al-Assaad escapes time as a novice instrumentalist and collector of the qanun (zither, literally “The Law”) and nableh (lyre), among other replicas. Following schooling in Monterey, California, the Gulf has been his domicile since 1987 (Riyadh and Dubai), where he resides with his wife, together as godparents for neighboring children.
- Biographer: Saab Saab Hilda L.L.C (agency). Do you spot a factual inaccuracy? Please report it to us through the form!
openly, in his words
in modernity, we can ALL be Most Rejoiceful ("Al-Assaad")
even in these Most Confusing of Times...
“ EGO is the enemy. As with its western equivalents like Felix, Laetissimus, Der Freudig, Perbeatus… Al-Assaad wasn’t always a 'family name'. it was and remains a title... that today, with a great degree of virtuous self-development, ANYONE committed to unlocking the joy already within them can earn, no matter what status they were born into. THIS is true inclusion, better together than apart. rightfully so, because where i’m from, Ibn Batt (the son of a duck) does not float; he is shot at, figuratively... and literally! so i expect no gain from the weight of my name. for i am not exclusively defined by family… i am me; I am you; and i love us .
today, notwithstanding the profound social, cultural, and historical significance of my family’s prominence, the equally profound diminishing percentage of one's genetic image going back one degree is just one reason why it's so insignificant to have distant illustrious ancestors . in today's para-martial law — dominated by nepotism favoring those born into sectarian families agnostic to their merit or integrity — i want to emphasize that my roots are indeed important to me personally, yet I document them in the spirit of honoring their story (not because I'm any kind of physical or mental ‘image’ of my past) . and certainly, not to perpetuate feudal times gone by . with absolutely zero animosity or regret, because of fanatical war i inherited nothing but this proud name, praised by the people until my Republic was corrupted as is the fate of all republics; our wider family's castlegrounds possessed as national artifacts and denying us burial rights, my immediate family’s land irrecoverably squatted on until forfeited. but not all of my ascendants were entirely innocent either, and ego has taken the better of us. all this has been the greatest teacher for me, for it developed in me the virtue of striving to attain any endeavor… charting my own path at new frontiers and not resting on others' laurels in stone towers. such is freedom! i learned: (A) one cannot be the happiest without having strove to overcome sadness; (B) felicity cycles gently, like the tides of Levantine shores; (C) jubilance does not stem from one’s bloodline; (D) the happiest persons have no past to tie them down… it comes from knowledge of the luminosity within; (E) my wellspring of happiness is reflecting on the impact I made on others and the globe, ever-so-little it may be; and (F) given that physiology determines a large extent of one’s happiness [for example, depression due to persistent vagus nerve infection], the attainability of serenity in longevity (aging blissfully) is relative to one’s bio-psycho-social luck. we do the best we can with the cards we are dealt.
so i warn all dynastics worldwide against the foolishness of thinking that one lives on in their <children> (since our genetic contribution to our descendants diminishes so rapidly, the idea that bearing them gives one ‘continuity’ is scientifically absurd), and stress that while we do share 99.9% of our genes with other human beings, the variable part we study amounts to less than 1% of our genetic endowment . with much greater challenges faced by our species as a whole, i'm therefore more concerned that humanity itself has continuity . time itself cautions personas seeking power that an unchecked ego inhibits one's continued gnosis, and —on behalf of our common future— time implores us to apply our gifts toward accelerating the evolution of **all** sentient persons and the ending of warmongering and poverty... so as to unleash a renaissance of mass good and creativity . such is a pillar of the pervasive wisdom that humankind requires to steer an age of ecological transition, digital transformations, and neural media with alternative realities . meaning: battles over justice, ideology, and sovereignty are futile in this prelude to the hive mind… the last theatre now is that for basic needs and one's sense of belonging and conscious in-tuition .
that’s why, in a changing post-technocratic globe, i celebrate the making of way to a next generation of social innovators in my wider family diaspora, such as Nour El Assaad (anti-bullying activist, president of Malta's/Beirut's No Label NGO); Fayruz El Assaad (Sciences Po-trained sustainable development policymaker in Mexico); Niall El-Assaad (British quadriplegic app developer for disabled drivers); the engineer Abdallah Al-Assaad (powering a Tripoli civic group, Akkarouna)… and equally by all genuine purveyors of benevolence whatever family, nation, or belief system they may come from, whom i consider my true tribe and only community . it is lonely to be jubilant alone, so when with the likehearted, we are the happiest believing in something together.
me, what do i believe in? in taking the right action . this is righteousness to me . if you resonate with what i feel, if you are my crowd, i want to hear from you . it is people like us who wait tolerantly, across generations if need be, to rise again like a phoenix over the ashes of the ignorant and arrogant… same as our remaining grand Cedars — witnessing our barbarity for thousands of years — await the snow of winter, tall and resolute, honoring each other. ”
DON’T LOOK FOR A واسِطة . WORK & BECOME THE واسِطة .
a lightbox of recent portraits approvable for reuse
02/19 - USA - Miraki Innovation Launch
12/18 – UAE - CampdenWealth FE&I Forum
06/18 – Monaco -, Ritossa Summit
08/17 – USA – 1640 Society FO Forum (NY)05/18 – UAE - Middle East Investment Summit
01/19 - PRC - China Belt and Road relations
09/18 – USA – MoE VC mission to SF Bay
02/18 – UAE - World Government Summit
series of televised interviews on social entrepreneurship and social innovation between 2010-2015
02/19 – UAE - Milken Institute MENA Summit
03/17 – UAE - FT Family Business Summit
10/18 – KSA – Future Investment Initiative
2019 – UAE - Focus group, Public Policy Forum
2015 - Romania - Theory U, Unlikely Allies Summit
2012 - Italy - Impact Hub Global Gathering
2011 = Turkey - Art of Participatory Leadership
2010 - Greece - World Cafe / OpenSpace / AoH
series of shorts, clips, and appearances from 2009 to 2014 on the incubator and startup scene
2015 - Tunisia - Hivos MidEast Creatives / Cowork
2015 - UAE - Emirates Foundation Awards for Gulf Youth
06/18 – France - Time of Wonders + BOMA
05/16 - USA - The Resonance Project Online course
06/16 - Global - Star Trek: Beyond
12/11 - Global - The Human Project (App)
2007 - Global - Change Management Toolbook
series of talks and seminars at universities and institutes from 2002 - 2019 from the UK to the US and Arab world .
Sheikh Nassif Al-Nassar
Shabib Pasha Al-Assaad
Fr. Haidar Hassib Al-Assaad
Ghada S. Bader
Post-UK Mandate Haifa
French Colonial Beirut
Hon. Hassib Beyk Al-Assaad
Emir Mejhem ibn Meheid
Sheikh S. bin Sha'lan
Rwala Chief of Chiefs
Fawaz Nawaf Noori Sha'lan
Al Noori bin Sha'lan
Ariche (Man of Bryssa)
Possible Distant Ancestor
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